Let’s set the record straight
At Lift JuJu™, we didn’t just follow the Korean/Glueless/Asian trend—we launched Freestyle lash lifting specifically for our Keratin Cysteamine system in the U.S.
Back when most brands were still gluing every lash to a shield, we were already teaching freestyle lash lifting.
We’ve been doing it this way for over two years—before anyone was even talking about “Korean” lash lifting in training circles or Facebook groups.
Now—did Korean artists pioneer the glueless technique and introduce the first powder?
Seems so. And we absolutely respect what we’ve learned from them.
But here’s the part no one’s saying out loud:
Even the brands who followed—MAXYMOVA’s Adhesive Powder, My Lamination’s Lami Powder, Ruthie Belle’s & Lash Mother Ulis Lift Powder — added a powder to their lineup, but didn’t evolve the process.
They’re still doing Freestyle, glueless/Korean/Asian lash lifting the old way.
They’re not gluing, but they’re still processing lashes on some unnecessary accessory—whether it’s a freestyle shield (or glueless specific shield), flat shield, or silicone under-eye pad—only to remove it and transfer the lashes to a new shield to actually complete the lift.
And that’s why we wonder:
Do they even do lash lifts?
Because when you know the service inside and out, you know that by thickening step 1 you should be starting and finishing on the same shield—the one you’ve chosen for the desired curl or lift. Why else thicken the solution?
That’s what JuJu Powder makes possible.
And that’s what truly changes the game.
Why I Didn’t Rush to Make a Powder
When powders first started trending in lash lift demos, I wasn’t interested.
Why? Two reasons:
- It didn’t change anything: They were still following the same freestyle/glueless steps—processing on an under-eye pad, flat shield, or freestyle shield and transferring lashes to a new shield after they processed and removed the solution .
So I thought, Why thicken the solution if you’re still doing the process the old way?
- The powders looked gritty: They didn’t dissolve smoothly, looked like wet salt, and didn’t apply or remove easily.
So no—I didn’t want a powder just to have another product.
And I didn’t want to sell something that didn’t improve the experience.
But when Lift JuJu™ users started asking, not because they were struggling, but because they were seeing powders everywhere and wanted to know if they were missing something—I listened.
And then I started testing.
JuJu Powder Was Created to Upgrade the Technique
We tested how different ingredients mixed.
How they held up.
If they affected processing time (they didn’t).
And most importantly—if they actually made lash lifting better.
That’s how JuJu Powder was born.
It’s not a trend product.
It’s a true enhancement, designed to make lash lifting simpler, faster, and more precise—with zero compromise on results.
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You can mix it into any step:
- Step One: Relax – for clean, glueless processing
- Step Two: TLC – to hold lashes in place without adhesive
- SEAL + Tint combo – for smooth final application and lash alignment
No glue. No balm. No under-eye pads. No second shield.
Just clean application, secure placement, and faster results.
And just as fantastic for Brow Lamination.
It whips up to a velvety, whipped butter consistency—not gritty, not clumpy.
And it doesn’t alter pH, interfere with active ingredients, or compromise lash/brow health.
This is not just about texture.
It’s about transforming your technique.
How JuJu Powder Streamlines Every Step
- In Step One, it thickens Relax for easier glueless lifts so lashes are lifted onto desired shield easy peezy. Or holds brows into desired position.
- In TLC, it keeps processed lashes perfectly in place—no adhesive needed
- In our SEAL + Tint combo, a drop or two gives the mix the perfect viscosity so you can isolate and straighten from base to tip with your tool—and be done
JuJu Powder removes steps.
Removes tools.
Removes excuses.
The Ingredients Behind the Magic
JuJu Powder was intentionally formulated with three powerhouse ingredients:
1. Hydroxyethyl Acrylate / Sodium Acryloyldimethyl Taurate Copolymer
A high-performance, skin-safe polymer system that:
- Thickens without compromising performance
- Improves spreadability and precision
- Ensures solution stays exactly where you place it—no balm or glue needed
Result: buttery glide with grip that holds.
2. Corn Starch
A natural texture enhancer that:
- Gently mattifies and absorbs excess moisture
- Keeps the formula smooth, not sticky
- Makes JuJu Powder feel cloud-soft and gentle
3. Sodium Hyaluronate (Hyaluronic Acid)
The gold standard for hydration—this molecule binds up to 1000x its weight in water:
- Keeps lashes and brows hydrated during processing
- Prevents brittleness, dryness, or stiffness
- Leaves hair soft, flexible, and resilient
You’re not just lifting—you’re nourishing.
JuJu Powder Was Made for Lift JuJu™—But Plays Well with Others
Yes, you can use JuJu Powder with any system.
But when you use it with Lift JuJu™, that’s when everything clicks.
We already process from base to tip.
We already use shields based on the result we want—not what we settle for.
And now, we start and finish on the same shield—no transfer, no extra steps, no overthinking.
One shield. One step. One genius powder.
JuJu Powder plays well with others…but it was born to be with Lift JuJu™.